Subway Ads for TBO in Toronto!

Penguin Canada has really pulled out the stops on advertising as a result of the social media buzz that’s built up around The Beggar’s Opera. They’re running subway ads all month in Toronto — subway riders are, after all, a captive audience. Thanks to my pal Beth McColl (via her niece, Jana) and my commissioning editor at Penguin, Adrienne Kerr, for sending me pics! (Update: Thanks also to my FB friends for sharing this — wow, 18 shares since this morning! Much appreciated!)

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6 Responses to Subway Ads for TBO in Toronto!

  1. Tasneem says:

    That’s wonderful, Peggy! Buzz begets buzz….

    Like

  2. Okay — I have to say, I’m jealous. Well done, Peggy! You’ll be all over the place (ha,ha!)

    Like

  3. Vicki says:

    Way to go, Peggy! 🙂

    Like

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